Selecting A Fulfilment House
Once you have created the mailing, defined your proposition, planned the campaign and identified your target audience you then have to get the mailing printed, packed and despatched. Fulfilment or mailing houses can manage the entire process for you if you don't have the resources or time - leaving you free to concentrate on following up the mailing and dealing with responses.
You will need to brief the fulfilment house to ensure that the despatch of your mailing runs smoothly and it may be most efficient to provide them with a copy of your campaign plan.
Timing is everything
If you are using different suppliers for printing and mailing, ensure that each supplier is aware of the timings and their role in the process of getting the mailing out of the door.
It is usually wise to also allow a 10 day contingency to cover for any unforeseen delays.
Postage
Postage can form a high proportion of the cost of a mailing campaign so it is important to weigh the mailng piece to accurately calculate the total postal costs. In some cases the fulfilment house will pay the postage as part of the service but they will usually ask you to pay up front for this part of the cost.
Decide whether you want to send your mailing First Class, Second Class, Mailsort 2 or Mailsort 3 - you can save up to 30% on postage by using Mailsort from Royal Mail.
Contact Us
To discuss your specific requirements in more detail simply send us your direct mail questions or call 0208 757 8953
"Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for."
- Peter F. Drucker